Finding and working with a video production business for your company can be risky and aggravating for a small company owner, frequently needing to take a crash course in video technology and expecting the best. But by following these three factors to consider when picking a video manufacturer, you can considerably increase the opportunities that your video job will be responsive, aesthetically stunning, and pay for itself lot of times over.
Determine the size of the production business you need. There are many aspects that identify the cost of a video shoot (as described later), the first factor to consider for remaining in budget plan is the type and size of the production company. These production business may have a little, single studio and editing suite, or they might work out of their home studio and lease a sound stage when the task calls for it.
Picking a medium-sized, complete time production business will provide you the most bang for the dollar. You don't need to straight question each business about the size of their company. Look at their site and see examples of their customers ... if they appear to favor Fortune 500 companies, TELEVISION stations, and feature films, then you can assume that they're a large production business.
2. Compare business demonstration reels to see who can give the best quality for your budget plan. As soon as you've determined the size of the video company to use, then it's time to compare demonstration reels amongst the companies in your price range. Among the primary elements that will figure out visual quality in the portfolios is the format the task was shot on. Video innovation changes drastically every 4-7 years, and exactly what was broadcast quality 15 years ago with $50,000 video cameras can be accomplished with a $5000 HD video camera today. The manufacturer needs to match the video format with what offers the best noticeable quality for your budget plan.
There are lots of other aspects that can identify the general quality of a video production, but choosing the format is the structure upon which lots of other costs are built upon. You need to ask yourself, "Will costs X amount of additional dollars on a higher-end format increase my response rate or achieve my goals much better?" If you're doing a TELEVISION spot, then quality is critical for that first impression. For an employee training video, immaculate image quality is most likely not vital. That's why it is the viewpoint of this author that the HD format provides the best balance of quality and expense, for any kind of video production. As you enjoy the demo reels and portfolios of different production companies, take note of not only the simple image quality, but also the lighting, camera motions, and audio quality. One way to practice this is while you're watching TELEVISION in your home. Instead of zipping past the commercials of the program you've tivo-ed, watch and focus on the information of how national commercials are shot. Notice the smooth diffused lighting, the track/dolly electronic camera motions (i.e., very little zooming!), and the deep contrast with brilliant colors. Even if your video task is not a click here commercial spot, you can train your eye to see quality by comparing it with the standard.
3. Think about the professionalism and service practices of the company. After a budget is finalized, the manufacturer needs to produce a treatment (blueprint for the video) upon which your contract will be based. You must know ahead of time exactly what will be done, what devices will be used, what team will be employed, and how each scene will be storyboarded. Granted there is an aspect of imagination that will vary and not necessarily equate directly onto paper, however aim to have everything in composing so that there are no misunderstandings or malfunctioning expectations. Think about the personality and professionalism of the salesperson, the director, or producer you are dealing with. Do you sense that he comprehends your industry or aspires to discover it? Does he provide important input without being pushy or arrogant? There should be a totally free
There are numerous aspects that identify the expense of a video shoot (as explained later on), the very first consideration for remaining in budget plan is the type and size of the production business. Choosing a medium-sized, full time production company will offer you the a lot of bang for the buck. Look at their website and see examples of their clients ... if they seem to favor Fortune 500 business, TELEVISION stations, and function films, then you can assume that they're a big production business. As soon as you've figured out the size of the video business to use, then it's time to compare demo reels among the business in your price range. As you enjoy the demonstration reels and portfolios of different production companies, pay attention to not only the mere image quality, but also the lighting, video camera motions, and audio quality.